Notes on New Media - What You Can Use To Promote Your Info Product

Dear Info Marketers,

Just when you thought it was spring...

I am not sure what's going on in your neck of the woods, but I just woke up to a nice patch of wet snow and thus had twenty minutes added on during my trip into the office. Ah well, I should not complain too much. The sun will come out in due time.

I was digging through my CD collection this past weekend. I found some old discs from my friends and favourite bands of recent years. One band had gone on to be signed by a major label, and so now this disc that sat in my collection the band had given out at a show is now something of a collector's item. They recorded this debut on a computer in the basement of a member's parents' basement back when Pro Tools and digital recording technology was something quite new. And look what happened...!

This is something I can highly recommend to all you information marketers out there. After your business is established and you see some revenue coming in, consider using some of that cash to invest in new media to promote your product(s).

Here are some suggestions that I have seen some other information marketers use:

--a CD-ROM: A CD-ROM can act as a virtual paper release for one of your information products. Suppose you had a special report or other newsletter that proved popular with your clients. You can take that same report and create a digital version of it and then bus it to a CD-ROM. This can be offered as a one-time special offer, or as a bonus to one of your existing print info products. You can use the same template as your newsletters, add some graphics, and even some colours using Microsoft Word or Paint.net, then compile them for CD-ROM release.

--a Webinar: A lot of successful info marketers are working globally these days, and as such, cannot make contact with all of their clients when they want to. Now they have turned to the digital forum to do so. You can do the same. If you have a special message and a video camera, record yourself and upload it to your website. Either that or offer it as a special bulletin to your clients. People looking at your face graphically and presenting information orally will see that there is a person behind the words and, as such, be more apt to purchase your products. Don't worry if you are not digitally savvy - you can get information on uploading videos from the Internet or from your DV retailer.

--a DVD: One fellow information marketer began hosting his own info sessions across the U.S. He saw that the session, aw well as being popular, contained valuable information to all of his contacts and he decided to record it all on video, like a live concert recording. He edited the footage down, added titles and a bit of music, and before long had a new product in his hands in the form of a DVD. This is a good option for you. If you wind up hosting an event or information session, you might want to consider creating a DVD of the session and marketing it at a future date. This type of product can be costly as you may have to hire a video editor, but it can also be very profitable in the end.

Digital media has the unique ability of being able to be utilized by anyone. And since it shares this characteristic with information marketing, the two go hand-in-hand in helping further make your information marketing business a success.

More tips and info to come, so stay tuned. For some new advice from the experts, go to the E-Wealth Daily website.

Have a good week,

J.