Remote Control — The Best Thing about Being an Information Marketer

We have all heard the clichés, haven’t we? Even if we’ve never even worked in one, the horrors of this place are detailed everywhere. In films, in books, in many case studies. It’s compared to a dungeon, a jail, an oasis of no return. You like the comforts of it, but you hate that you “can’t go anywhere”, either physically or professionally.

That’s right: the office.

Obviously, I’m being facetious. But it is fun listing all the jokes, especially having worked in an office myself. I would be remiss to say that all offices are bad, as would some of my family members. While it wasn’t always perfect, I have fond memories of good camaraderie with my colleagues and accomplishing a great number of large scale projects. I often took long lunches with friends and could talk freely with people I met on the job.

But being an information marketer is different. Your office is wherever you happen to be working and your colleagues are simply your clients and the professionals you associate with to better your business. You will not be “punching the clock” like others and most likely working from home. This is called working remotely.

So how do you work remotely? Well, like this:

--Get the right tools: Like information marketing itself, working remotely doesn’t entail a lot of tools. I’ve spoken a million times about having a good computer with a reliable Internet connection, but these days you may want to consider the laptop path. My friend is an editor and she does absolutely everything on her laptop. This enables her to do all her tasks while sipping coffee at the café and catching up on all of her favourite fashion websites at break time. If this sounds appealing, consult your local laptop and computer shop for the best type of laptop and how to dial up remotely.

--Get the right space: Like I mentioned above, your new office space doesn’t have to be at home. It can be anywhere. But this means you work from the place that best suits you for getting your tasks done. Don’t hang out in restaurants that are noisy and distracting. And, as a friend once learned the hard way, while the local pub had great food and alcoholic drinks, it did not yield any progress. In fact, it only resulted in an extended afternoon nap. Don’t be afraid to stay at home if that type of space helps you. For others, working far from home can be good too, be it the café or a bleached house on a Greek island. It makes no difference where you work, provided you get the job done.

--Get a Schedule: No doubt in your business you will have daily tasks and repetitive duties to perform. This can be tedious and there is always the temptation to deviate from it. But the absolute best advice I can give is to make a schedule and, above all, stick with it. Unless you have a prior appointment, make sure you keep on track with your agenda. Write your newsletters at the time everyday, send out the mail at the time you like to, and even set your break times. This will only create a high level of efficiency and your clients will enjoy the consistency, thereafter rewarding you with product purchases.

--Keep Your Head Screwed On: You are your own boss. You will be working by yourself. Again, you will have temptations. Surfing the Internet, calling friends, taking too many breaks…they are all fun but you must remember that you are at work. It takes a lot of willpower to resist temptation, but you can do it. Think of the success you are achieving on your own and what other possibilities lay ahead for your business. Remember the saying “Rome wasn’t built in a day?” It’s absolutely true. Use the future as your inspiration for achieving the success you want.

Working remotely is truly a gift of the modern age. It has given people the freedom to avoid the confines of the age-old office stereotype and allow them to make whatever space they want their area of success.

With the proper dedication, you can reap the rewards this too.


Have a good week,

J.

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