Out in the Field as an Info Marketer

Dear Info Marketers:

I just got off the phone with a buddy of mine who is "out in the field". That's right he's a field operator of information marketing. What is this exactly? Let me explain...

It is impossible for one person to have knowledge on everything. The human mind is only so big and you can only record and recall so much information. Some might see this as a real hindrance, especially in the world of information marketing where recalling information is crucial to the generation your pay cheque. But not having an infinite brain capacity can actually create another more interesting avenue for you.

Part of being an information marketer is almost like being a detective. You often have to get out into the world and do some investigation and research in the field that you providing information about. This is actually one of the most fun aspects of information marketing. It gives you a chance to get new information and expose yourself to interesting areas and people that you wouldn’t otherwise experience behind your desk.

When you decide to embark on some field research, it’s important that you get ready. Take a whole bunch of pens and a thick pad of paper. If it helps, a tape recorder and/or digital camera can help too. Use whatever tools you think will help you get the most important information available.

A lot of marketers are unsure where to start and I always advise them to go right to the places and individuals most knowledgeable about their particular info market. If you are creating content about classic automobiles, go visit a mechanic or auto restoration pro who knows their stuff. If you are writing about agriculture, you might want to make trips to livestock auctions, feed production facilities, and scientific facilities. Watch the people there, ask questions, take notes, and observe. You can see how things operate first hand and even see what lies ahead for that particular industry. Put yourself in a journalist’s position and see yourself as someone who has to get the whole story.

I should also mention discretion and legalities as well. It’s a good idea to not go trespassing around people who do not want you there. If you try and ask people about their industry and they become hostile, it’s best to back off and go someplace else. They might not be the most legitimate of professionals or they want to work in secret. Either way, you will save yourself a load of personal and legal hassle by respecting the wishes of others and moving on.

It’s also good in field work to reference the people you got your information from in your info products. This is respectful of them and they will appreciate your consideration of them and what they helped you with. As well, they will be more forthcoming with more information in the future, thus making them reliable sources. You can also benefit in another area: one interview with one professional can be a salable newsletter or product all on its own.

In the end, field work is always rewarding on all fronts to the information marketer. It allows you a bit of professional adventure, establishes new contacts for your business, and can be a great profit generator at the end of work day. Take advantage of it whenever you are in need of new ideas for your info marketing business.

For more information, visit us www.ewealthdaily.com.

Take care,

J.