The Worst Kind of Info Marketer

Dear Info Marketers:

Another week. More heat and lots of rain. The city is green, but I think more sun is in order. Better weather is something we all deserve.

Speaking of "better"...ever been ripped off? Had something bad happen because of someone else? Or maybe you were just plain lied too. Either way, it sucked didn't it? Your faith in humanity goes right out the window at that moment and you turn into a person you'd rather not be.

They say that there is real and good science – i.e. biologists researching bacteria growth, physicians testing new medicines - and then there is bad or pseudo science, like the man who claims magnets will cure your arthritis and drinking beer will make your hair grow. I only wish that later one really worked…(!).

In the real world it’s important to distinguish between what is the real deal and what is fake, phony, or a plain old scam. There’s no shame in considering something that seems too good to be true. The trick is not to get sucked into it, wasting valuable time and money on something that absolutely does not work.

That or becoming part of it.

Life is tough, and it’s often tougher to be an honest, forthright entrepreneur. I would be remiss in saying that you never have to “sell yourself” or “go for the gold” all the time. That’s part of competitive enterprise. But it’s important that you approach it in an ethical fashion. If you don’t you might end up losing your business and credibility altogether.

This can happen to info marketers. I’ve seen, shuddered, and even laughed at some of the pseudo professionals I’ve encountered. Here’s a list of some of them. Read them and make a note of not becoming like them:

--The fudger-of-facts: I have written about this in past newsletters. There is always the tendency to over blow facts about whatever information you are writing about. But you have to be very careful with this. In the event someone, perhaps even a client, finds out about this, you could get into a lot of trouble and see a decrease in client-base, profits, and a disregard for your professionalism.

--The outright liar: One step up from the fudger-of-facts is the liar. He or she is the one that just makes things up in the name of a dollar. Certain televangelists, politicians, and even journalists have come up in this category. But it can happen to an information marketer too. If it’s revealed that you are supplying content that is a complete fabrication of your own mind, you will lose everything. Your reputation, money, and career. Always do the right thing – write what is true and nothing else.

--The slacker: We all talk of wanting to be “free”. And when you become an info marketer, you are really the freest working professional out there. You are at home, doing what you love, making a name for yourself. But with certain freedoms comes the necessary responsibilities. You have to keep a schedule and be timely delivering a product to your clients. It’s that simple. Deviating from that because you don’t feel like it will result in customers thinking your heart is not in your work. As a result, they will leave. Don’t fall into that trap. Stay responsible and stay on track with what you are doing.

--The sloppy info marketer: I had a guy e-mail me a while back asking why he wasn’t able to gain more customers. I read over his content and found it loaded with spelling and grammar errors, as well as words that were only meant for a guy’s night out. I loved this guy – he’s an old colleague – but he was never burdened with an overbearing work ethic. I finally told him, as I am telling you now, that sloppiness is not even an option in this business. Always do the best work you can in creating info products and if in doubt, get a second eye to look it over.

--The guy-who-doesn’t-like-paying-bills: This person is held with probably the most contempt in any industry. If you do not uphold your end of a bargain and it results in people not being compensated for it, you WILL suffer. Until we live in that utopia where no one has to worry about paying bills or the rent or acquiring food, money will always be necessary. With that in mind, it is up to you to pay for all your expenses related to your business. Be professional and don’t embark on agreements that you cannot uphold. Your professionalism will always be regarded with respect as longs you do not…pardon the diction…“screw anybody”.

At the end of the day, everyone knows in their heart what it takes to be a good professional. Whether its information marketing or any other business, think of what you would want out of the product as if you were a client. If you can please yourself by working hard and creating the greatest products possible, you will never make the list of the worst info marketers. Ever.

Good luck and take my advice: it's worth it to be the best.

For more info, visit us at http://www.ewealthdaily.com/.

Best,

J.