Information Marketing that Really Helps

Hey all,

I've been getting a lot of e-mails about different kinds of information marketing. A lot of people want to what is available to them based on things like their personal beliefs and ideologies. Hmmm...well...

Probably like a lot of you out there, I am one of those people who don’t like being told what to think, do, or believe in. As a human being who tries to be a good person, I enjoy living my life the way I think it should be lived.

The good news is that I find most people to be exactly the same as me in that respect. The bad news is that there are still a few people out there who not only like to tell me what to think, but want to profit off it as well. Bogus politicians, pseudo-scientists, and religious orders are only too keen to prey on your neurosis in order to tell you what to think and get you to pay for their own special method of betterment.

Some of these people almost act like bad info marketers – “Read this in order to get salvation…” or “Buy my book on how to use your thoughts to grow an inch taller…”. It’s sad to see people do this to others, and even sadder to see them profits from it. But you should know that it doesn’t have to be this way. Info marketing can actually serve a very useful purpose. You can market good information that can really help people in life.

Here are some info marketing arenas that can be utilized to actually help others:

--World information: Ever volunteered or taught overseas? Worked with a global aid organization? Have some insight on famine or global concerns? Is so, why not put together an information product based on what you know? One correspondent I have gotten to know over the last month worked with a Peace Corps operation in Ghana. When he was done he got a job writing ad copy. A random client found out about his experience and asked him to a leaflet about his experience and write content on Ghanaian issues for a charity organization. This person wound up doing writing about what he loved, getting paid for it, and even was sent back all expenses paid to do more charity work.

--Health issues: Cancer is one of the most tragic and frequent causes of death in the world. No one knows this better than an old colleague from the publishing world. Her mother got breast cancer and wound up dying a very rapid death. My colleague did a lot of research on the subject before and after her mother’s passing, and wound up accumulating a wealth of knowledge on the subject. She left the company to do freelance editing. Along the way, she was hired by the local cancer society to edit content. Finding the content to be subpar, she told her superiors her story and showed them her research. She is now the head editor and columnist for their newsletter. The message from this: knowing about real health matters is always in demand. People are always interested in the latest information about what could affect/improve their health and wellbeing.

--Victims’ issues: I would hate to ask how many of you have been in bad relationships or had harm done to you by someone else. I would hope none of you have been through it. But if you have, your experience in this area is actually in demand. Victims’ assistance organizations, school guidance centres, and related government organizations need you to share what you know in order to help those have been in or prevent others who might be exposed to similar situations. Check your local employment or government centres to see how you can get involved.

--Parenting matters: The world is always changing and this especially affects children today. You might have children and know something about their various modern health, education, or support needs. From this knowledge you can create information that all parents would be interested in. In fact, I have seen some of own family who had children with special needs that have created information products based on their own experience.

Some critics might see this kind of information marketing as insensitive profiteering by trying to use tragedy or bad experiences to make a buck. But I think differently: real, authentic experience and information of all kinds is needed in the world to help others. If you have this sort of experience, there is no reason why you can’t become successful while trying to provide help at the same time.

For more information, visit us here at the E-Wealth Daily.com.

Take care,

J.