Last Week's eBulletins

Hey all,

Here are some of the eBulletins that were issued last week. Have a look for tips and information.

Good luck,

J.


Have Other Info Marketers Gladly Give You Their Customers

Wednesday, January 7, 2009

THE INFORMATION MARKETING INSTITUTE'S INFO MARKETING E-HOTLINE
Special Message from Adrian Newman, Founder and Director of the IMI

Dear Friend,
I trust you had a happy New Year and are raring to go with making some money with your information marketing business.

One of the important keys to any business is an online presence. And this is especially important with an information marketing business, because the product (your knowledge or passion in print) can easily be transferred from paper and ink to a digital format.

And that's why I've hired an online marketing specialist to help give you all the great online marketing tips. His name is James Burt and he'll be doling out his advice regularly through the IMI e-Hotline. You can read his first column below.

As said before the New Year, I'm also in the final stages of the IMI web site. It should be up before the end of this month. And I'm also in the process of several interviews with some of the greatest minds in the information marketing minds in the industry and I'll be forwarding those to you in the near future.

For now, here's James Burt with some valuable online marketing advice to help grow your info marketing business.

Regards,

Adrian Newman

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Have Other Info Marketers Gladly Give You Their CustomersBy James Burt, Online Marketing Specialist

Dear Fellow Info Marketer,

First of all, allow me to introduce myself.
My name is James Burt and I'm the online marketing specialist here at the IMI. My background is in electronic publishing and Adrian Newman recruited me to the team last month.
The great part about my new job now is that I get to show you how to build and grow your own information marketing business using the virtually infinite amount of online strategies available to you.

And let me start off 2009 by giving you a key online marketing tip that you can use to help grow your customer base...even if it's at zero right now.

That tip is linking your web site to other related web sites that already have an established customer base and that are willing to use your content to help fill up their web space.
For example, let's say you have an interest in astrology and you've written a report outlining your predictions for this coming year.

Go to a popular search engine and type in "astrological predictions." You're going to find close to 400,000 web sites. Browse through the sites and find one that specializes in providing free content to the readers.

Contact the owner of the site (chances are good that they'll have contact info on the site) and ask them if they would be interested in posting a small article written by you. They'll look at this as free content. For you, it's free advertising.
Tomorrow, I'm going to show you how to monetize this relationship and turn the readers of someone else's web site into your potential customer.
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Dear Reader: There is no magic formula to getting rich. Success in any wealth-building or business opportunity can only be achieved through proper and rigorous research, and plain, old-fashioned hard work. The opinions in this e- newsletter are just that -- opinions of the authors. Information contained herein, while believed to be correct, is not guaranteed as accurate.

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Keeping it Real in Info Marketing

Thursday, January 8, 2009

THE INFORMATION MARKETING INSTITUTE'SINFO MARKETING E-HOTLINE

Keeping it Real in Info Marketing... Turning Leads into Customers... And more!

** Keeping it Real in Info Marketing By Adrian Newman, Founder and Director of the IMI
I was talking to a marketing colleague of mine (who happens to be a lawyer) the other day and he revealed to me a new term I hadn't heard before: "puffery."
Puffery is when you boast about how great either you are or your business is or a specific product is. There's technically and legally nothing wrong with puffery, just as long as it doesn't cross the line.

So, for example, when I say that I turned four pieces of paper into $338,107.59 in under 16 months, this is a form of puffery. It's 100% accurate, but I'm using a cold, hard fact to help me boast about my accomplishments.

Most successful businesses use this form of marketing. Whether they call themselves "The Very Best" or "Number One" or reveal the many awards they've won, it is a form of puffery.
And, like I said, it's a great way to market your very own info marketing business. If you have written a report that shows how to, for example, handicap horse races to increase your chance of winning, and you want to include in your marketing that you've won thousands of dollars in just 30 days from using your system, go for it. Heck, repeat it at least three times in your marketing.

However (and you probably knew this was coming), if you don't have the facts to back up your puffery, you are misleading your customer, which might get you a sale, but could result in a lot of problems down the road.

The key in any successful business is honesty. If you cannot back up your claims, don't use them. For example, if you're offering a tax savings publication and you're claiming that you've helped thousands of people save at least $500 each on their taxes, then you'd better be prepared to show that fact. If it's not true, don't print it.
But if it is true, print it as big and as bold as you want. Heck, get one of your customers to write you a testimonial. (And yes, you can write the testimonial for them as long as they sign off on it).
Long live puffery!

Adrian Newman
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Turning Leads into Customers
By James Burt, Online Marketing Specialist

Dear Fellow Info Marketer,

The opportunities for you to build your own wealth in information marketing are limitless. It is just a matter of knowing how to get people interested in what you have to offer.
In yesterday's newsletter, I began showing you strategies that you can use to build your own information marketing business.

You get a web site related to your business to post an article written by you. That is free advertising.

Now what?

People who see your article will want to know more about you. The best way for you to do that is to provide a link to your web site. It doesn't have to be fancy. What it should have though is a full explanation of the benefits of the product you're offering.

Heck, go one better and get them to sign up for your web site. Offer them something of value like a membership or a special report that acts as a preview to other information products you want to sell later.

The end result is that you will start to build up a client base that you can develop a relationship with and, later on, you can monetize that relationship.

Building this relationship is crucial to the success of your information marketing business. You will be amazed at how many people will come seeking out online you and what you have to offer.

Once you get them interested, you can keep them coming back time and time again.
Next time, I'm going to explain more about maintaining a solid client relationship and give more tips on how you can secure even more customers.

Good luck!
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Dear Reader: There is no magic formula to getting rich. Success in any wealth-building or business opportunity can only be achieved through proper and rigorous research, and plain, old-fashioned hard work. The opinions in this e- newsletter are just that -- opinions of the authors. Information contained herein, while believed to be correct, is not guaranteed as accurate.
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Copyright (c) 2009 Information Marketing Institute