The road to success in any job these days is pretty long and hard. Just being educated or moderately experienced isn’t good enough – you have to often juggle different projects and sometimes you don’t get paid really well.
But let’s say things are looking up. You are now the highly experienced info marketer. Your info products are getting to people on a regular basis and as such the money is coming in on a regular basis. Things seem to have developed into that long sought after but highly devious phenomenon known as “routine”.
You take a sigh of relief. And the some change happens again in the form of a message that reads:
“…we would like to offer you a joint partnership with our organization through an exchange of information content…”
At first this seems like the best thing ever: an offer for you to join another organization based on their respect for your information creation skills in order to produce more profits for the two of you mutually.
Actually, it probably is one of the best things to ever happen to your business. Content exchange is a great way for you to broaden your professional horizons. You can create a good partnership with another company, get more exposure of your work, and thus get more clients to pay for your stuff.
But like any business deal in information marketing, content exchange should not be approached without some caution. By just exercising the slightest bit of philosophy, you can ensure that both the exchange and the partnership succeed to get both parties success they want.
It’s best to get on the Internet and/or the phone with the other party as soon as possible to work out the details of the content exchange. To be safe, it doesn’t hurt to do it up in writing in the form of a contract with both parties signing the agreement. Include how long the deal is tentatively going to last, how much content you are going to provide, and what compensation both parties should receive.
*NB: A lot of content exchanges are done for free. Two parties exchange content and then work out a percentage to pay the other person once profits are incurred from the exchange. Make sure you go over this with your partner and work out how much each person should get ahead of time.
Next, decide what content you are going to se in the exchange itself. It’s usually best to offer the stuff that is your best in terms of previous customer success or, at the very least, the stuff that you think represents both yourself and your business. As well, offer some introductory content to your partner’s website, introducing yourself to their client-base and explain your information goals for the future. Trademark your stuff with those little © or ™ symbols, with the name of your company and the year of the content’s publication beside it.
With the above in mind, do the same for your partner. Take their best trademarked content, post it on your website or in your mailings, with both an Internet link and mailing address to where they can be reached. It’s only good business that you extend the same courtesies to your partner that they would to you in this partnership.
Over time, monitor the effects of the content exchange. Ask yourself: are more people coming to check out my website? Have sales gone up? Is my partner seeing more business? What is working and what can be improved? These simple inquiries should only be done after a few months when some time has passed and there are figures to evaluate.
In today’s worldwide electronic market, content exchange can be the most potent asset to your info marketing business. On the Internet, any kind of exposure to your business is essential for its success. When a good content exchange comes along, work out the details with your partner, and then sit back and watch your success blossom!
Come visit us here at the E-Wealth Daily.
Take care,
J.
Posts
No comments:
Post a Comment