Making the Pitch as an Information Marketer

Dear Info Marketers,

It's weird when you think about an idea or how someone else got inspired to do something.Ever walk down the street and see a building with really amazing architecture and wonder it was constructed? Wonder how your favourite actor seems to do whatever he or she does on the screen or stage so seamlessly? Ponder over some interesting scientific breakthrough?

In a world of man made creations, most of these things start with will power – that desire in people to want to do something great and rise to an amazing achievement.

Then comes the next inevitable question: “How much…?”

Like it or not, money matters. Whether trying to get a bridge built or networking to finance a movie production, costs are often the determining factor. Most people look at this with trepidation and it can only be assumed that some great potential dreams were not realized in the past because people let the dollars or lack thereof scare them away.

As an info marketer, don’t let this happen to you. If you’ve reached a point where you think your business deserves to get bigger but you lack the capital, take the plunge and seek out other funding sources.

How do you do this? You make the pitch.

In Hollywood, pitches are heard almost hourly. On Wall Street, I would imagine the frequency of pitching to be the same if not more. Some deals are made and many, many are not. In most cases, those who didn’t get their deal brokered suffered from a lack of preparation in getting ready for their pitch. The pitch is a process and there is a technique to it.

Here are some tips to go about pitching:

--Put together a portfolio or package: Pitching is a lot like job hunting. You have to make yourself look appealing to someone in order for them to make an investment in you. Do you have published information work? A trusted client list? A good resume with years of work experience? That’s all valuable coin in the pitching process. Put together a neat portfolio of your work and work history to bring to a pitch session where a potential investor can see what you have to offer first hand and the body of work you have to back it up.
* NOTE: This is where pictures really do speak louder than words. Whatever graphic material you may have, collect it together in a big a presentable portfolio to be shown at a moment’s notice.

--Know exactly what you want: Those throughout history who were most notable knew what they wanted and stopped at nothing to achieve it. Whether it was Madonna or Mao Zedong, these people knew what they wanted and worked hard to achieve their goals. Be the same. Outline your mission in your pitch and exactly how you intend to go about achieving your goals.

--Be presentable and polite: Like hunting for a job, pitching requires good etiquette on your part. Dress like a professional and use polite, simple language when meeting with a prospective investor. Be ready to answer questions and defend any arguments in a professional manner that you might encounter.

--Don’t stop till you get it: Rejection is a part of life. I don’t much care for it myself, be it from a girlfriend, investor, or whomever. But you cannot become dejected because one person did not like what you had to offer. Use any rejection matter you encounter as a learning ground for the next pitching session. You have to work to get what you want and it might take some trial and error along the way to do so.

Without struggle or desire, life is kind of meaningless. No one can shame someone who wants to go the extra step to realize dreams. Pitching for investment in information marketing is one way to realize dreams. Get out there and do the work you need to do in order to satisfy that need to succeed that dwells within you.

For more information, visit us here at the E-Wealth Daily website.

Take care,

J.