Markups and Info Marketing

Dear Info Marketers,

So, you think you are pretty smart? You know information right?

Question for you: What is HTML?

What? You don’t know? You live in the info age and you don’t know what HTML is…? Good grief!

I’m joking, and I now I will stop putting you down.

HTML is Hypertext Markup Language and is the code that is used for any sort of online published material, including websites, content, and graphic material. In more simple terms, it’s that tagging system with those odd and tags that make your content look the way it does online. To be absolutely truthful, I hadn’t much a clue as to it until I had to teach it to a former student who as taking a college course in computers. I had been using the Internet for seven years and had no clue as to what it was. I took the course material home and learned as much as I could on the fly to teach my student. It was a useful thing to learn and something I had to apply when I was working in the publishing field later on.

HTML is not the only markup available to people creating web material. More advanced ones like XML and XSL are now becoming the industry standard for people creating professional website material. With the proliferation of advanced graphic material and high tech content being put on the Internet, no doubt some of the older markups will come obsolete and Internet publishers will have to keep update with the changes.

Now I know what you are thinking: “Great Jimmy. But why should you care about these markups?”

Well, being an info marketer, markups can be useful to you, especially if you are going to build a website or post content online. Not only can you customize your websites the way you want, you will save bundles of cash in not having to hire a website designer to do it for you.

Here’s how you can utilize mark-ups in information marketing:

--Learn the basics: Most libraries have a good chunk of books on HTML and other markups. The Internet has loads of info too. Take some time at night or over the weekend to learn the basics of markup tagging. This help you understand what the language is and it can be learned very quick – I can attest to that!

--Create your own web pages: Follow the tagging steps and create your own web pages in Notepad, Microsoft Word, or a web editing program like Dream Weaver. It might be good to start with a basic system like HTML before using more advanced ones like XML. Be patient with this and be ready to use trial and error if you are unsure how you want your content to look online.

--Test them out online: Take your pages to your online publisher and/or hosting system and see how they look online. Most web publishers will let you see how they look first before making your site live so you can make the appropriate changes.

--Update regularly: When you update your website content, take the time to update the tagging as well. This will help you give your website a fresh look and practice your knowledge of whatever markup you are using.

Working with markups is a fun way to use your writing and design skills to help make your online material look appealing to your client base. You can become more Internet savvy and maintain your information skills all at the same time. Go and take advantage of it!

Take care and come visit us here at E-Wealth Daily.

Best,

J.