The Info Marketer Tech Pro

Dear Info Marketers,

Hope your summer is going well. I just spent the long weekend here in the Great White North on various patios relaxing with friends over good drinks.

Despite the rainy weather of late, I was happy to get out this past weekend with a good friend of mine for our annual burger lunch. There is a special restaurant we like to go to once a year in July and eat the special three patties, triple cheese, bacon, and fried egg topped burger while sitting in seats taken from old mini vans. Trust me: any restaurant lover should visit this place at least once in order to sample its truly well made and generously portioned food in a very unpretentious atmosphere.

In order to work up an appetite for our meal, my bud and I usually walk the whole twenty city blocks to the restaurant’s front door. As we headed off, I happened to look up and saw the sky going grey.

“Is it going to rain again?”

My friend reached into his pocket and said:

“Lemme check.”

He pulled out the very latest edition of the Blackberry mobile device. Within two seconds he had the weather forecast on the screen, complete with the whole weekend forecast. It said it was going to rain, so we got going as quickly as possible,

I’ve never pretended to be tech savvy. I was always late to adapting to cell phones, the Internet, web page markup, etc. But a lot of people like my friend are anything but. They know all the ins and outs of these devices and are able to give long explanations of them at a moment’s notice.

If you are one of these, count yourself lucky. If you are one of these and an information marketer, count yourself even luckier.

Creating information products about technical information is a very lucrative avenue for the information marketer. A lot of people are strapped with these new products – Blackberries, laptops, et al. – for personal or business reasons and are clueless on how to use them. You creating guides or how-to manuals are a great way for them to understand new technology while creating income for yourself.

If you decide you want to create technical based information products here are some tips:

--Keep your writing simple: Remember how oddly phrased and convoluted stereo or computer instructions used to be? Avoid any kind of jargon and big words when writing your products. Keep directions simple and only use correct terminology for the product components.

--Be thorough: Try and go through all the functions of whatever it is you are writing about. Think about all of the technology’s applications and how they are accessed by the consumer.

--Give trouble-shooting tips: It’s also a good idea to think about what could go wrong with your piece of technology. No doubt you are not the only one who has encountered viruses, shut downs, and programs fizzling out. Try and create content that provides advice for any foreseeable problem. Your clients will be happy to pay for this sort of extra advice.

--Use graphics: When I wrote a program guide for a previous employer, I was advised to use screen captures and graphics of the program. This was a good tip and my manual now had visual aids to help guide the reader along. Do the same. Incorporate graphic files into your content or at the publication stage to help give reference for what you are writing about.

Being a technical ace is an asset in just about every facet of modern life. Take advantage of what you know of new gadgets and gizmos and apply it to information marketing. Especially for guys like me who will pay for this sort of information, it will be well worth it for you in the end.

For more information, visit us here at the E-Wealth Daily.

Good luck and take care,

James B.